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Show Google Panda and Penguin Updates Some Love

Show Google's Panda and Penguin updates some love

How can two of arguably the cutest animals on earth cause SEO novices and experts alike to quiver with fear?
 
The Panda update, first introduced in 2011, is a broader approach to policing website content. Aiming to eliminate poor user experience, this algorithm targets duplicate text and design. If content is greater than 40% identical to another page on the web, that content will be penalized. Similarly, thin text content (under 240 words) and bland content without images or other media will not garner high rankings. It probably goes without saying that nonsense pages will also trigger a low ranking: Panda has given Google the tools to read a website much like a human would, with the ability to determine if a page’s content is relevant and well-written or just jumbled up garbage.
 
One might think this crack down on page content was plenty for webmasters to contend with, but ever the perfectionists, Google’s never-ending quest to weed out spam and provide the best results for searchers around the world led to the release of the Penguin update in 2012. Taking a more specific approach to spam elimination, Penguin targets pages with non-visible keywords (keywords hidden in HTML or .css) and repetitive keywords, effectively putting an end to the old-school marketing method of keyword ‘stuffing.’ Pages with keywords comprising more than 4% of the content will draw the attention and wrath of the Google Bots.
 
Although the Penguin update itself does not target website linking practices, perhaps one of the most important ramifications of the algorithm change is its effect on link earning, a popular and necessary form of SEO. Having high-authority sites link to your website is one of the fastest ways to grow your site’s own importance. Because this can be difficult to obtain, marketers often turn to the shady practice of paying for links or creating link networks. The penguin update shoots down spammy link network pages, which in turn lowers the rank of the pages that are being linked to. So be mindful of who is linking to your page!
Overall, the Panda and Penguin updates are not meant to punish website creators, nor are they meant to make the jobs of internet marketers and SEO specialists more difficult. These algorithm updates share a common goal of making the Google search engine more user-friendly by providing high-quality, relevant information. Follow the simple guideline of creating pages that are full of interesting and unique information, pages that you yourself would want to read, and you have nothing to fear from Panda and Penguin. 

Google's Panda and Penguin algorithm updates may have changed the SEO game, but it's all for the best. Be sure your site follows these simple guidelines and you have nothing to fear.

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