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Landing Page Lurkers: The Question of Links

As marketers, we know that we’re only as good as our data. Landing pages are an important tool to help us gather that data - they allow us to create a controlled environment with which to test verbiage, images, calls to action and more, all with the elusive goal of answering the question: what’s the magic combination on factors that lead to conversion success?

Google's Latest: the Phantom Update

If you were thinking that Google telling us exactly what their latest update would change when it came to search rankings and how to respond to it so that we could all be prepared sounded too good to be true, you’re right. While we’ve all been worrying about Mobilegeddon and rushing to make our websites responsive, Google has sneakily been tweaking other aspects of their algorithm behind the scenes.

Applications for Customized Web Experience

There are times in life when you probably want to blend in to the crowd or to your surroundings: the majority of middle school maybe, or when you’re sitting in the front row of a comedy show and the comedian is looking for an audience volunteer. When it comes to owning and promoting an ecommerce store, however, you do NOT want to blend in to the countless other stores out there. These days, there are more websites than stars in the sky it seems, and the goal is to create one that really stands out – whether it be for creative, unique content or products, or for ease of experience.

Mobilegeddon: Are you prepared?

We’re all familiar with the frustration of trying to navigate non mobile-optimized websites on our smart phones: constant scrolling and zooming in make the experience unpleasant, and in the case of ecommerce purchases almost impossibly irritating as you must continually zoom in to box after box as you enter shipping and billing information.

Snapchat Advertising: Now you see it, now you don’t

What’s shiny and new will always be enticing, but is it the best thing for your business? Snapchat is a fairly recent app that allows users to snap photos, caption them, and whisk them off to their friends. Once viewed, snapchats simply disappear, as if they never were. This encourages a constant stream of new content, therefore offering ample opportunity for advertising. While it may be exciting to consider jumping on board this new craze to get your business name out there, it’s important to consider a few things about Snapchat advertising first.
 

Top 9 Practices for Google SEM

As with all things in life, when it comes to paid advertising, you get back only what you put in. While Google Adwords offers much in the way of automatic keyword bidding and targeting, and this automation will certainly bring some traffic to your site, getting the best possible results will require a little know-how on your part. Fortunately, Google does not hoard their knowledge, but openly encourages Adwords users to study up on best practices for SEM to help their business flourish.

Sometimes it’s hard to remember life before the answer to any question we didn’t know was “Hold on, I’ll just Google it.” For the last ten years, the search engine has not only solidified its place as the internet’s go-to destination for the most relevant information on any query, but has also expanded its offerings in everything from music and movies to paid advertising and analytics.

Online Reputation Repair

Going into business was a lot simpler 20 years ago: you put a listing in the Yellow Pages, maybe purchased some ad space in the paper or on TV, and went about your day. The only feedback you had to worry about was word of mouth between customers. These days, the internet (and social media especially,) have created a veritable mine field of potential missteps where your business’ reputation is concerned.

Is Pinterest Considered ‘Social Media’? Brand Manager Says No.

This week at SXSW, David Rubin, head of brand over at Pinterest was quoted several times as saying “Pinterest is not social media…” and went on to say “…the reality is that people are on Pinterest for themselves.” With the online social landscape in a constant state of evolution, just what did he mean?  Are people flocking to Pinterest for their friends… or indeed for themselves?

SXSW 2015 Must-Have Mobile Apps

Whether you’re looking for a way to tune into your favorite band, or more efficient methods to stay connected, Navigating SXSW hasn’t always been so effortless; but thanks to your smartphone, getting around and staying in-the-know just got a whole lot easier!

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