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Top 5 SEO Tips For e-Commerce Websites

If you have an e-commerce site, you know how important it is that people can find you. Having a great site with great content is crucial, but it’s also important that your site comes up on search engine results. In order to get your site ranking higher on the search engine results page, follow these 5 SEO tips.

1.   Research Effective Keywords
Keywords are still important when thinking about search engine rankings. Depending on what your site is selling, you should do some research into what the most relevant words are for your product or brand. While keywords used to be one of the most important things to consider, Google is becoming more advanced in its algorithms. Therefore, don’t just select a keyword and put it all over your website. Use it strategically in order to alert search engines what it is you are selling without being pushy. Also consider creating a blog and using it for long-tail keywords. These are simply phrases instead of single words, and are used a lot by people searching for things online. Again, research what words or phrases will be effective, but do not overload your pages with them. Google rewards sites that have great content, not just tons of keywords.
2. Avoid Duplicate Content
This may sound obvious, but this is actually a big problem for e-commerce websites. This is especially true when thinking about product descriptions, as these tend to be very similar. Descriptions are also usually sent by manufactures and so if you utilize those it is highly likely the same description is being used on countless other websites. In order to avoid search engines thinking that your content is copied and pasted all over your site, create unique descriptions for all of your products.
3. Optimize Product Images
By now most people understand that if you are selling something online you need to have images of the products. No one wants to buy something if they can’t see it first. However, there is more to be done in order to optimize your images for search engines. Currently, search engines cannot “read” images- meaning there is no way for them to know what they are unless you tell them. This is easily done by providing an appropriate file name and also assigning an ALT tag that has a relevant keyword that is unique to that product.
4. Create a Mobile Version of Your Site
Creating a mobile version of your site is crucial when it comes to SEO, but also when thinking about increasing sales. Over 60% of people say that they are likely to visit a competitor’s site if the site they are on is not mobile friendly. More and more people are shopping on their mobile devices, making it imperative that your site is mobile friendly. Google also uses mobile-friendliness as a ranking signal, meaning that you will rank higher on search results if you have a mobile version of your site, as compared to your competitors who do not.
5. Integrate Social Media
Using social media is another tip that not only helps with SEO, but also with sales. Social media has become one of the most crucial tools a company can use to help build their brand and interact with their customers. With regards to SEO, search engines are looking for the top quality brands and websites to be listed first on their search results. One way to determine quality is to look at how much content is shared. In order to make this an option, you need to have a presence on all relevant social media channels (Facebook, Twitter, Pinterest, Instagram, Google+) and have social media buttons on your site so that customers can share or like your content. Make sure there are buttons on individual products, and also on blog posts in order to get all of your content shared. 

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