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Twitter Records Broken by VMA Tweets

VMAs Twitter Record Shows Importance of Social Media
This past Sunday, viewers tuned in to MTV to watch the highly anticipated Video Music Awards. Surprisingly, numbers were down for who watched (about 9.8 million), but what stands out is the record that the show broke. The 2015 VMAs became the most tweeted non-Super Bowl event since Nielsen began tracking this info back in 2011, with more than 21 million tweets sent during the live event. In an age where social media is becoming increasingly important, this kind of stat is exactly what a network wants to see.
Traditionally, if a live event pulls in fewer viewers than the year before, it is seen as a disappointment. While this was the case this year (last year around 10.3 million tuned in), less importance has been placed on this thanks to the social media record that was set. MTV may not be pleased that less viewers tuned in, but at least those who did (and plenty of those who didn’t) tweeted about the event, generating a buzz unlike anything else. Twitter and other social media platforms are gradually becoming the focal point for live events, as seen by the increase of hashtags present on television screens during the broadcast. Since TiVo and other digital video recorders (DVRs) have been around, less people are tuning into TV programs live (who wants to watch commercials when you could fast forward through them instead?) However, there has been a shift back to watching programs live- and that's largely due to social media. Live-tweeting during a TV show or live event has become a regular activity for millions of individuals.
Social media has a way of making millions of people feel connected, even if just for a few hours. For example, as Kanye West announced his 2020 run for president, over 247,000 tweets were sent out. Instead of only interacting with the people you are watching with, you can now read and respond to thousands of other people who are experiencing and reacting to the same thing you just witnessed. Social media is changing the way we think about and interact with television, and the same goes for all other aspects of our lives.
As the Internet gained popularity, it was widely known that in order for a business to be successful, it needed to have a good website. While this is still true, people now look to see if a company or brand has a Facebook, Twitter, Instagram, and more. Digital and social media marketing has become crucial to brands in order for them to even be relevant in today’s digital culture. People use social media every single day, and it is has become the easiest way to directly interact with customers. While your company may not inspire 21 million tweets, you can still use social media to interact with customers, acquire new customers, run promotions and contests, and so much more. Social media is here to stay, and is only increasing in its role in our lives. Just like people like to connect with others during live events, people also enjoy connecting with the brands that they love. By making sure you are allowing your customers to connect and interact with you; you are on the right path to having a successful brand. 

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