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Digital Marketing vs. Internet Marketing: Apples to Apples or Apples to Oranges?

As we’re all well aware, gone are the days of traditional marketing. Marketing is a process that is constantly evolving to keep up with information overload, technological advancements, and general human interaction. Consequently, you’ve most likely heard different terminology thrown around for marketing sects. So what exactly is internet marketing? Digital marketing? Is there a difference between these terms? Simply put, internet marketing (which encompasses social marketing, SEO, and other factors) falls under the broader category of digital marketing.
 
Internet Marketing:
 
As internet marketers, we know how daunting it is to keep up with trends, changes, and updates that go on in the SEO world. With Google constantly updating its algorithms and competition high, the last thing we need is confusion about what our titles actually encompass. Luckily, internet marketing is exactly what it appears to be. Internet Marketing uses the web (internet) for branding and promotional purposes. It requires real-time, live internet connection. Though it is an effective way to market something via the internet, in this day and age, there are so many other innovative ways to market a product or service. Internet marketing and all its components (SEO, social media marketing, PPC, etc) fall under the broader term digital marketing.
 
Digital Marketing:
 
Digital marketing encompasses everything digital regardless if it is on the internet or not. Thus, it is much more than internet marketing. Think of all the ways in which we are bombarded by branding. Podcasts, videos, television, voice broadcasts, billboards, music, marketing is everywhere! The push to digital marketing is in large part due to the need for real-time, fast statistical information. More than ever before, people want to see the ROI. Digital marketing campaigns are easily analyzed. They tap into information such as what is being viewed, how often it’s being viewed, who is viewing it, as well as other data that analyzes people’s behaviors to better make marketing decisions.
 
It’s extremely important to stay ahead of the digital marketing trend to connect with customers and share information through the most relevant mediums possible. You have to know about your customers preferences to gain trust in them. Before diving in head first, recognize what works and what doesn’t in the digital marketing world.

 

Marketing is a process that is constantly evolving to keep up with information overload, technological advancements, and general human interaction. Consequently, you’ve most likely heard different terminology thrown around for marketing sects. So what exactly is internet marketing? Digital marketing?

 

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