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Why Your Website Needs Wanelo Now

If you own an e-Commerce store, particularly in the realm of fashion or décor, we highly recommend checking out Wanelo if you haven’t already. Founder and CEO Deena Varshavskaya created the social platform back in 2010 based off her own frustrations with shopping at retail stores. Her vision? An ad-free community of shopping that allows members to post what they want and like where nearly everything can be purchased right then and there. Wanelo enables users to do what Pinterest lacked: the ability to easily buy the pictures they were viewing and sharing on the spot. The name is a combination of Want, Need, Love which is exactly what the platform enables through its personalized feeds. As user-engagement metrics continued to amaze, the company was quickly able to raise $2 million from investors and take off. It was even named 2013 Crunchies award winner for Best E-Commerce Application. Wanelo targets all the right things at this day and age: teenagers, mobile usage, and free participation. So, let’s delve deeper into this popular social platform that’s transforming the way we shop online.

Fastly’s Help:

Nearly 80% of Wanelo’s users are mobile, so it was imperative find a solution to the increasing traffic and to speed up mobile-user time. With the help of Fastly, a content delivery network, Wanelo completely improved mobile and site performance, ultimately achieving a 98 percent cache hit rate. They accelerated performance and freed up critical engineering time to make a fast and efficient experience for users. Stores are rapidly adding Wanelo “Save” buttons next to products on their websites, and Fastly’s API caching ensures large spike requests won’t break the site.

Getting Started:

What first struck us about Wanelo? How easy it is to use! We definitely appreciated how simple it was to become a part of the social shopping platform! The first step is to claim your store. Fill out a brief form, and wait for Wanelo to approve of your store. Then, have some fun! Start saving products from your store’s website into collections on Wanelo and organize them to help your customers find what they’re looking for. Make sure to add the Wanelo Save button to your website’s products’ pages as it will increase Wanelo-driven sales tremendously. Some fun, effective features include leverage trending products and finding out who your top contributors are to further conversions. Posting products is simple as well. There are a couple different options that Wanelo walks you through step-by-step on the site.

It was no-brainer to us to immediately start using Wanelo with our e-Commerce stores. With over 10 million users and over 200,000 stores’ products circulating (from some of the biggest retailers around including Urban Outfitters and Abercrombie and Fitch), it’s important to get your site’s products on there as well. Over 7 million products are saved 8 million times a day. So, what next? Go sign up! Your sales and conversions will thank you!

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