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Key Factors to Having an Optimized Webpage

Great search engine optimization is very important when trying to build a fully optimized page. The purpose of SEO is to create a great error-free user experience and to communicate with the search engines what your page is about so that the engine will recommend your website in relevant searches. Basic search engine optimization is fundamental and essential to helping your page’s position on Google or other search engines. You want your website to be properly optimized in order to be found at the most critical points in the buying process or when people need or are looking for your site.

So what are search engines looking for? How can you build your web pages in a way that will not only please your visitors/customers, but also Google, Bing, and other search engines? By following these basic SEO points below you can start fully optimizing your web pages, and with time, you will see how big of a difference this makes for not only your site traffic, but also your conversions.

1. Keyword Focused Meta Title – max 70 characters

  • Must be compelling enough for a reader to click on the link
  • After some keyword research, and finding out what key words and phrases would be best for your page, create a keyword focused title that will bring you that traffic from those keyword queries and searches.

2. Well Written Meta Description– max 155 characters

  • One of the main points of SEO is to communicate to search engines what your page is about so that your website can, if done correctly, appear in a higher position when people search for relevant keywords. There is no better way than communicating that than by writing great meta descriptions and using meta tags to let the search engine and the visitor know what they are going to see on the page.
  • Works best with relevant meta tags

3. Keyword Focused Headline – First impression when a visitor lands on your page

  • The headline on your page should align with the keyword theme that you have chosen to go with. With the keyword(s) or phrase in your headline, you are further communicating that the keywords you have chosen to target are very relevant to the actual content on the page.

4. Keyword Focused Content -- Maintain focus

  • For the purposes of good SEO practices, it’s important to have the keywords or phrases in the content of the page as well. This will boost your ranking for that particular word or phrase. Ultimately you want to have the keywords in the content a couple times, but you don’t want to overdo it. You don’t want to get punished for keyword stuffing by a search engine.

5. Visually Clean -- Cluttered pages can be distracting

  •  From a marketing standpoint, this is really important. You want your page to be aesthetically pleasing to the eyes of your visitors. If your page is cluttered or messy, you have a greater chance of potential customers leaving the page right away; which will increase your site’s bounce rate. 

6. Inbound Links -- Good links will help drive targeted traffic to your site

  • The amount and quality of your inbound links is a major factor in search engine optimization. Search engines place high value in trust and authority, and an inbound link from a very high ranking and trusted website tells the search engine that someone trusted also trusts you.

7. Call to Action -- Should be a goal in mind when writing content

  • A call to action is always a good idea when it comes to content. This will push your visitors and potential customers to actually do something! Using terms like “Shop today!”, “Check this out”, “Click here”, etc will more than likely give someone that extra boost to click on a link or purchase something before it’s too late.

8. Good Content Hierarchy -- easy to read

  • Finally you want to have great ORIGINAL content. Content can make or break a page. The meta data could be perfect, but if the on-page content doesn’t match or isn’t good original content, no one is going to want to stay on your page. Search engines look for original, informational content to rank well.

If you are running a website you always want to keep SEO in mind. You also want to remember to follow SEO best practices and keep your SEO fresh and relevant. Skipping the basics of SEO can result in poor results with a search engine. Not only can it leave your site's foundation messy; it can also prevent you from fully maximizing revenue opportunities. 

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Great search engine optimization is very important when trying to build a fully optimized page. The purpose of SEO is to create a great error-free user experience and to communicate with the search engines what your page is about so that the engine will recommend your website in relevant searches.

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