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Google Hangouts vs. Twitter Chats

Live social media events have become an instrumental marketing tool for big and small companies alike. Twitter Chats and Google Hangouts are both cost-effective opportunities to promote your brand and engage with current and prospective clients. However, hosting a live social media event should be a carefully thought out strategy, and there are various pros and cons to each platform that should be taken into consideration before implementing.


Google Hangouts:

Google Hangouts launched in May 2013 as a replacement for the previously (failed) Google Talk and Google+ Messenger. As the mega search engine’s response to Facebook, Google + neglected to instate a chat platform that was effective and easy to use. Insert Google Hangouts.

Pros of Google Hangouts:

  • Google Hangouts are extremely easy to use – it’s intuitive, so if you’re a first-time user, you’ll be able to jump right in without any trouble.
  • Video conferences start within seconds – no waiting around!
  • Voice and video quality are relatively good.
  • You can easily choose who you want to be in your Google Hangout – and you can choose by groups!
  • With the YouTube integration feature, everyone can watch the videos together in real-time.
  • It’s fun!

Cons of Google Hangouts:

  • Unfortunately, first time users have to download or update the dreaded plugins – you must have Google Voice and the Video Plugin.
  • Only up to 10 people can be on a video chat.
  • Users who are acting inappropriately or disturbing the hangout cannot be kicked out – they can only be reported.
  • You have to have a Google+ which requires an invite.
  • The YouTube integration video is not synced between users.


Twitter Chats:

With close to 300 million active users on Twitter, it’s quickly become a great platform to promote, engage, and connect with your target audience. Consequently, conversations revolving around specific #hashtags (aka Twitter Chats) are running rampant.

Pros of Twitter Chats:

  • Twitter is a huge platform, so it’s big enough to find a niche audience in any industry.
  • Unlike Facebook that has specific algorithms in place that only show your posts to certain followers, tweets get sent out to ALL your followers.
  • Tweeting is easy.
  • You can easily connect with customers and prospective customers by choosing a topic that resonates with them.
  • Twitter chats can be extremely educational and teach you new things.
  • By hosting or engaging regularly in Twitter chats, you can establish yourself as an expert in your field and build your brand.

Cons of Twitter Chats:

  • Twitter chats are not so suited for specific events or keynote speakers – this is better translated on Google Hangouts.
  • Not ideal for visuals – if you have graphics and other visuals, it’s hard to portray these through twitter chats.
  • You’re limited to getting your point out in 140 characters – this can be troublesome for those who can’t express a thought concisely.


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