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Does Your Logo Work For You or Against You?

One of the most valuable investments when you start a company is your logo. It is what represents you to the world. It’s your visual identity on paper, the internet, billboards, promotional materials, and if you are lucky to live in Austin, TX, promotional wayfarer sunglasses.

A good logo can entice a potential customer to do business with you. It can build loyalty between you and customers that you’ve done business with in the past, who want to continue to do business with you. A poorly designed logo is often quickly overlooked and forgotten.

The first step in designing a logo is to sit down and think of what you want your business, and your brand, to represent. An effective brand, and logo, has the power to turn potential customers in to loyal customers.  

Colors, font, size, shape, and if a picture will be used are the questions that you should ask yourself while brainstorming. Once you’ve composed a few ideas for each of these categories, you’re ready to start the process of creating a logo. If you’re lucky enough to be familiar in design programs, such as Illustrator or Photoshop, you’ll be able to save yourself some money.  If you are not familiar with design programs, and want to leave the design work to professionals, you’ll need to find a graphic designer, artist, or design company to create your vision. Logos can cost anywhere between $100 and $5,000. Several factors determine the price of your logo. It should be noted that this is the perfect example of ‘you get what you pay for’. You can’t expect an intricate design for cheap.

Once you have a logo that you’re ready to use, ask yourself if you know what it means and what its purpose is. If your logo intertwines with your company’s core values and or mission statement, you’re off to a good start, and have accomplished designing a good logo. If you need a logo made, ScriptiLabs has a team of talented designers that specialize in creating impactful logos that represent your brand. 

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