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RWD (Responsive Web Design) with SEO in Mind

Responsive web design or RWD is a web design style and approach aimed at creating sites that provide an optimal viewing experience for easy reading and navigation with a minimal resizing, panning, and scrolling across a wide range of devices from your mobile phone to desktop computer monitor.  

Any site designed with RWD adapts the layout view easily by using proportion-based grids, flexible images, and CSS3 media queries. The fluid grid and flexible images design make a site layout completely adaptable to any viewing environment. Pulling a RWD site up on your phone, tablet, or computer monitor should be nothing but a breeze. So, as a business or organization, you should want to strive for a responsive website design.

Having a RWD is also important when it comes to SEO. Having a website that is aesthetically pleasing across media platforms is very important in getting that traffic to come and stay on your site.

Google’s recommended method of site architecture is responsive design, so getting on Google’s good side is definitely not a bad thing and it’s beneficial for SEO purposes.

  • RWD gives the user a better experience if the website can perform optimally for multiple devices.
  • RWD does not dilute your link equity – meaning - one URL for both your mobile site and your main site. The advantage to this is we are more likely to do a better job increasing external backlink count to each page versus having to drive links to two separate URLs. 
  • RWD helps with high bounce rate. 
  • If a customer is overwhelmed with choices because a website design includes an abundance of categories and subcategories, your customer may disconnect — they’ll avoid making a choice if they are too overwhelmed. So having a clean and clear design will be more user-friendly and will keep users on your site for longer.
  • Historically, more categories were good for content purposes but due to the hummingbird algorithm change by Google it became bad to have too much emphasis on topical subcategory pages. Also people viewing on your page via a mobile device more than likely don’t have the time or aren’t willing to go through many categories or a cluttered design. 

So the responsive design is Google’s recommended method of designing for multiple devices. There are huge user-experience advantages to having a responsive web design that allows your website to perform optimally for multiple devices, and one of the biggest advantages is accessibility.

Accessibility to a website or a certain page or product is crucial to getting people to stay on a site. If something is anything close to being difficult more than likely people will hop off your site. That is something that no ecommerce business should want. If you’re looking for those conversions you need those people to stay on your site and look through your site. Design your website with your user in mind! It’s important to design and have a site that your audience and relevant traffic would want to be on and would want to stay on.

So why RWD is essential:

  1. Site architecture: Get that website design that is flexible and adaptable across media platforms!

  2. Accessibility: Make it easy for customers to view and browse through your website on their phone, tablet, or computer!

  3. Designing with the end user in mind also helps improve SEO rankings: Just like your products or services, your site should be geared toward what your customers want! Keep them on your site! Keep them purchasing!

About Veronica