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How to Build Your Brand on YouTube

We all now know how big of a tool social media can be when it comes to marketing your brand. Social networking sites like Facebook, Twitter, Instagram, and YouTube are essential pieces to creating your brand awareness. As a business you should want to be using these tools for your company. YouTube is the biggest online video forum and it is huge opportunity for anyone to upload compelling videos and get there product, brand, or image out there.
According to a study by Aol Platforms, when it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions.
Let us give you some tips on how you can build your brand on YouTube:
1.Create your YouTube channel

Set up your YouTube account and make sure you create a profile that describes your business well. Let people know what it is your company does and stands for and make sure to choose a channel icon that represents your business well, think of it as a profile picture. You can either upload an image or choose a still image from one of your videos.
You can also set up a trailer, which automatically plays whenever someone comes to your channel. This trailer should be a summation of what your company is and is your chance to show off you channel and encourage people to subscribe.
2.Create compelling videos

When you start making videos to put up on your channel you want to make sure you are   creating original and compelling videos that people would want to watch and interact with. The following suggestions are the perfect way to get those videos that are sure to bring huge brand awareness to your company as well as getting your audience to interact and hopefully get them to your site and get some conversions.
a.       Showcase your products or services
b.      Sponsor a giveaway
c.       Preview things to come
d.      Offer exclusive discounts and promotions
3.Create calls to action

The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action. Depending on the message, you can use the beginning, middle, or end of a video to direct the actions of your viewers.
Call to actions to use for YouTube videos:
·         Subscribe
·         Like/Add to Favorites/Share
·         Comment
4.Make your videos findable

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked.
To make your video more findable, you’ll want to focus on three key areas:
·         Title
·         Description
·         Tags
5.Cross promote your channel

It’s important to promote your YouTube channel across different social platforms, let your audience on Facebook, Twitter, and so on to know about your channel. By letting your followers know through other platforms you will more than likely get those followers to subscribe to your channel as well. This is all to increase your reach on YouTube.
Getting your toes into the social media pool is a must these days, so just go ahead and cannonball straight into the deep end and get yourself a killer YouTube channel.
About Veronica