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How Does SEO Help Local Business?

Local businesses can still benefit exponentially from SEO. Even if your business is not an ecommerce business, people rely on the internet to find stores locally as well. So it’s important as any business to make sure that you are reachable to your consumers via searches on Google or Bing. It is important for local businesses to take advantage of the technology available in their search marketing efforts.
A report from Google shows just how mobile technology has made concepts like SEO important for local businesses as well. The report states that 50 percent of people who do local searches on a smartphone visit a store from that search within a day. And that 34 percent of tablet and desktop users will also visit a store within a day of searching it online.
This means that as a local business, taking the time to optimize your sites for local searches can help you improve almost immediately.
Russell Wallace, CEO of online marketing company 29 Prime tells Business News Daily:
“Consumers still recognize advantages to shopping in-store as opposed to online. In order for potential customers to know that you even offer such values, however, they first have to know your business is an option by seeing its information in their search results. That’s where SEO comes in and makes sure that consumers know that your local business provides benefits that matter to them.”
So how can you start working to make sure your local business is getting reached online? Follow these following tips to get started:
1. Build Your Local Listing Pages
Claiming your local listings should be the first step you take towards optimizing your online search for you business. You will want to claim your local listings on Google+, Yahoo Local, Bing Local, and other popular business listing directories like Yelp and Yellow Pages. It is important that you fully complete each profile using accurate and consistent information across all of your local listings.
2. Start Blogging
Creating original content on your website and updating it on a regular basis is a great way to increase your online visibility. Your blogs should target local keywords and search terms related to your business that you know your customers are likely to type in when searching for your business or type of business.
3. Make Sure Your Website is Optimized
Optimization is very important when it comes to being found in local search. Several businesses can rank on top if they just have solid on-page optimization, so it is very important that you take the time to properly optimize all of your pages.
4. Ensure That Your Website is Mobile & Tablet Friendly
You definitely want to make sure that you have a responsive website that will adjust accordingly to a smartphone or tablet. So many local searches are being made on mobile devices so it’s crucial that your website has a user-friendly experience.
These first four steps are essential to getting your local business on the right track SEO wise. Once you’ve been able to accomplish these four steps you can move on to few other steps like social, visual content, testing and maintaining, and so on. Local businesses should definitely take advantage of these SEO tips and tricks to get the most for your local searches.
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