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What You Should Know About Google’s ‘Dangerous Products or Services’ Policy Updates

GoogleThe winds of change are upon us once again…  As the leaves begin their colorful transformations, and the air starts to cool, indications that the fall season is in full swing are all around us.  But this year, the start of a shiny new season comes with a Google policy change that could potentially impact your online business.

It’s possible that your company could get denied the ability to advertise on Google thanks to a policy change called “Dangerous Products and Services”.  

What does this mean? 

If your business deals in alcoholic beverages, drinks that resemble alcoholic beverages, knives, sporting goods or hunting and outdoor equipment you may find yourself in the proverbial crosshairs due to Google’s “broader definitions” introduced back in September.  While your products will still appear in Google search results, using paid Google Adwords could be a challenge.  The controversial policy could also affect ads for bb guns, airsoft guns and paintball guns.

What happens if you violate this policy? (Source: Google)

  • Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.

Best Practices:

Review the new policies and updates very carefully, according to Google, these policies are meant first and foremost to “help keep people safe both online and offline.” You can review the policy here :

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