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Do You Have These Internet Marketing Essentials?

Setting up your ecommerce or local business can be process; there are so many steps to setting up and keeping up with an online store or website. Once you have your website up and running you’ll have to start marketing it to the public. Just like any other thing, you have to bring the consumer to you. Having a set marketing strategy for your website is essential to having a successful website.
The following are just a couple of steps that you should take as a company or organization to boost your internet marketing efforts:
Make Sure Google Knows You Exist
Local search is very important to internet marketing. Google can be your best friend if you follow their SEO rules. Google already knows where the searcher is searching from so if they put in a generic search like “Thai restaurant” and they live in Austin, Google will display local Thai eateries first without even having to type in Austin, Texas.
To make your local business clearly visible, give Google the information it needs to recognize you as a business so you can compete within the search results. Include your phone number and address on every page. You should also submit your business to popular directories like Yelp, Yellow Pages, and claim your Google places local listing. So taking advantage of listing submissions, SEO, and PPC are essential to getting your website and business visible to Google or any other search engine.
Give Google & Your Audience Something to Read
Google, and all of the other search engines out there, love fresh original content and the best way to deliver that is through regular and updated blog posts. Impressing the search engines is important but even more important than that is impressing your readers. You want them to see you as a personable business who really knows their stuff. You will build authority and trust through consistent blogging on your website. Sharing great content such as tips, how to’s, and any other informational blogs related to your business is the key to getting those eyes on your website. You can also share your blog posts on your social media channels.
Add Social Media into the Mix
Get social! As a business it is very important to join and participate in one or more of the big social media platforms — Facebook, YouTube, LinkedIn, Twitter, Pinterest, Instagram and Google+. Once your business has branded and optimized all your social media accounts you’ll want to add those links to your website. Due to the popularity of social media, it’s a good idea to make sure you have these social media icons on every page. Having social media button on your site creates more credibility for your business and encourage visitor to keep up with you on the social platforms they are involved with. Social media is a great way to connect and interact with your audience directly. You can answer questions, promote any events or sales, and ultimately just create a community of people with the same interests.


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