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5 Tips for Better Linking Building

Link building continues to be a daunting and slightly difficult practice to master in the SEO world. The constant Google algorithmic updates penalizing sites for link building practices has SEO experts pulling out their hair. The importance of inbound linking should never be overlooked as it is one of the most valuable elements to getting your site ranked, seen, and shared. Google’s most recent Penguin 3.0 update aims to penalize those with spammy or blackhat link practices, so it’s important to earn quality links the proper way. Asking for links is a thing of the past – earning natural links through strategic, authentic practices is a thing of the future. It’s time to stop feverishly submitting your website link to any and all directories you can find, and utilize present-day SEO practices that will establish you as a valuable industry-leader.


1. Competitor Research

Competitor research should be part of your overall SEO strategy in general, but really hone in on this aspect when building your linking strategy. Use an inbound marketing tool such as Moz or Raven Tools to dissect your competitors’ link profiles. Which sites are linking back to them? This should point you in the right direction of your niche within the industry. It is simply a starting point – there are endless link opportunities that are undiscovered yet.


2. Guest Blogging

There has been quite the debate whether guest blogging is an effective and credible tactic for linking building, and a statement from Matt Cutts himself has proclaimed the end of guest blogging. However, there are effective ways to utilize guest blogging that take some time and effort. You must put in the time to build your reputation within the community. Build relationships by commenting and curating valuable content. Establish yourself as a credible resource and the brand mentions and links will simply follow.


3. Content

Writing amazing content really is key here. Provide your audience with something they want to read and want to share. Make it relevant, make it interesting, and make sure that you are sharing it to the right audience. There are various forms of content that seem to be shared more frequently: how-to’s, top lists, competitions, awards, contests, interviews. Consider crafting an infographic (you’ve seen them spread like wildfire). If you are not the best designer, hire a design company to whip one up for you – it’s a minor expense that will do wonders for your linking strategy.


4. Syndicate Content

Creating industry-relevant content is step one, but step two is often overlooked. It’s extremely beneficial to syndicate your content. Sharing it on popular websites will get it in front of more eyes. When syndicating, make sure to link yourself as the source as well as use a rel=canonical tag so Google knows which is the original and avoid duplicate content issues.


5. Social Media

It goes without saying – people love to share things on social media. It is a must to incorporate social media into your link building strategy, and well, your overall marketing strategy at that. Sharing and promoting on social media increases visibility tremendously and builds organic links to your site through likes and shares. There is a strong correlation between high rankings and social media efforts. Promote, promote, promote! 


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