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When Taylor Swift Attacks

 By now, we’re sure you’ve all heard about the Taylor Swift v. Apple smack-down that took place last Sunday in which the 25 year old megastar eloquently ended Apple’s plan to offer a free 3 month trial of its new music streaming service without paying royalties to the artists whose music they would be streaming. This was not a clash of lawyers struggling in the courtroom arena or an epic war of words: nope, Taylor Swift simply and demurely wielded one of the most powerful weapons all millennials carry in their arsenal – social media.

Creating a Successful Social Media Strategy

Social media is a powerful player in the internet marketing game: it helps a brand reach out and connect with their customers on a level beyond paid advertising and sales pitches. Platforms like Facebook and Twitter are a direct gateway into the minds of consumers, particularly the younger set, allowing marketers to gather information on habits and preferences. Unfortunately, social media can be a double-edged sword: bungled social posts can spell disaster and lasting brand damage.

Landing Page Lurkers: The Question of Links

As marketers, we know that we’re only as good as our data. Landing pages are an important tool to help us gather that data - they allow us to create a controlled environment with which to test verbiage, images, calls to action and more, all with the elusive goal of answering the question: what’s the magic combination on factors that lead to conversion success?

Google's Latest: the Phantom Update

If you were thinking that Google telling us exactly what their latest update would change when it came to search rankings and how to respond to it so that we could all be prepared sounded too good to be true, you’re right. While we’ve all been worrying about Mobilegeddon and rushing to make our websites responsive, Google has sneakily been tweaking other aspects of their algorithm behind the scenes.

Applications for Customized Web Experience

There are times in life when you probably want to blend in to the crowd or to your surroundings: the majority of middle school maybe, or when you’re sitting in the front row of a comedy show and the comedian is looking for an audience volunteer. When it comes to owning and promoting an ecommerce store, however, you do NOT want to blend in to the countless other stores out there. These days, there are more websites than stars in the sky it seems, and the goal is to create one that really stands out – whether it be for creative, unique content or products, or for ease of experience.

Mobilegeddon: Are you prepared?

We’re all familiar with the frustration of trying to navigate non mobile-optimized websites on our smart phones: constant scrolling and zooming in make the experience unpleasant, and in the case of ecommerce purchases almost impossibly irritating as you must continually zoom in to box after box as you enter shipping and billing information.

Snapchat Advertising: Now you see it, now you don’t

What’s shiny and new will always be enticing, but is it the best thing for your business? Snapchat is a fairly recent app that allows users to snap photos, caption them, and whisk them off to their friends. Once viewed, snapchats simply disappear, as if they never were. This encourages a constant stream of new content, therefore offering ample opportunity for advertising. While it may be exciting to consider jumping on board this new craze to get your business name out there, it’s important to consider a few things about Snapchat advertising first.

Top 9 Practices for Google SEM

As with all things in life, when it comes to paid advertising, you get back only what you put in. While Google Adwords offers much in the way of automatic keyword bidding and targeting, and this automation will certainly bring some traffic to your site, getting the best possible results will require a little know-how on your part. Fortunately, Google does not hoard their knowledge, but openly encourages Adwords users to study up on best practices for SEM to help their business flourish.

Drive Optimal Traffic to Your Site

So you've just opened an eCommerce store. Now what? Find out how to drive quality traffic to your site using SEO and PPC. 

Hot Halloween Strategies and Keywords

Cash in on more than just candy this Halloween season: how to target the right audience and grab last minute seasonal traffic. 


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