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Is Pinterest Considered ‘Social Media’? Brand Manager Says No.

This week at SXSW, David Rubin, head of brand over at Pinterest was quoted several times as saying “Pinterest is not social media…” and went on to say “…the reality is that people are on Pinterest for themselves.” With the online social landscape in a constant state of evolution, just what did he mean?  Are people flocking to Pinterest for their friends… or indeed for themselves?

SXSW 2015 Must-Have Mobile Apps

Whether you’re looking for a way to tune into your favorite band, or more efficient methods to stay connected, Navigating SXSW hasn’t always been so effortless; but thanks to your smartphone, getting around and staying in-the-know just got a whole lot easier!

More than likely you got to work this morning, and were quickly whisked to a co-worker’s computer screen with urgency.  “What is it?”  You ask calmly, still wiping the sleep from your eyes expecting the worst… “We have an important question for you”… With the click of a few buttons, a somewhat frumpy dress appears on the screen complete with a hashtag aptly titled #thedress. “What color is it?” another co-worker asks with wide-eyes…  “Blue and black or white and gold?”

If you’re the owner of a small or medium-sized business, GOOD NEWS! Promoting your tweets to a wider, more targeted audience just got a whole lot better!

Valentine’s Day Mobile Apps for the Procrastinator!

'Twas the day before Valentine’s Day, and you’re on the verge of a panic attack… You’ve forgotten to make those ever so important dinner reservations, so you frantically call around town trying desperately to find a restaurant… any restaurant who can squeeze you in

Website Not Optimized For Mobile? You Could Be Penalized!

Has this happened to you…? While reaching for your smart-phone to quickly look up a website, you land on a page that you have to pinch-zoom in and out of just to see… Chances are the site you just landed on is not ‘responsive’ or ‘mobile-friendly’. You feel as if you’ve just stepped into… The Twilight Zone.

2015 Super Bowl Commercials - From Lighthearted to Heartfelt

This year, it seemed like Super Bowl advertisers came to the game wearing their heart on their sleeves.  I mean sure, there were lighthearted and silly ads… But alongside the fun, came more serious , heartfelt ,and uncommonly somber ads…

SEO Gone Wrong? Don’t Panic!

It happens a lot – You’ve got a great website, things are moving along for your business, so you decide to seek out help with your SEO.  You’re on a budget, so you find an inexpensive SEO company that promises great results… QUICK!  “What could possibly go wrong?” you think briefly as you continue to focus on other aspects of your business. 

5 Great Twitter Features You Should Know Exist

Twitter is constantly evolving, and has recently added several great features you may or may not know about.  This blog post explores some of those features!

On the glittering cusp of a shiny new year, now more than ever its vital to reflect on your social marketing strategies of the past, to plan efficiently for the future.


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