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The ABCs of AB Testing

Marketing, particularly internet marketing, is an interesting creature. It’s equal parts creativity and science, with a dash of social zaniness thrown in for good measure. This means that internet marketers are constantly shifting between the left and right sides of the brain, between content generation and analysis. One of the most important techniques we have that blends both sides is A/B testing. I’ve been in the digital marketing field for awhile now, but I actually have a degree in biology. When I first started working in marketing, I heard a lot about A/B testing.

Doughnut Deals and the Power of Cross-Promoting

We have an important announcement, and no, it’s not related to SEO. That’s right, this is purely for the joy of the people, and here it is: July 10th is the 78 year anniversary of Krispy Kreme Doughnuts. In honor of this occasion, the company will be offering patrons the chance to pick up an additional dozen delicious doughnuts for just 78 cents with the purchase of a first dozen and the presentation of this Facebook coupon.

Overcoming Low Search Volume Keywords

As we all know, coming up with a fantastic business or website concept is really only half of the battle: the best idea ever is completely useless if nobody can find it. Similarly, you may have a great product that is unique in some key way that people would like to learn about, but don’t already know and therefore would not be likely to search for. Maybe your concept is so new, there is next to no search volume for the most relevant keywords – how do you make your presence known online?

Happy Independence Day!

If you’ve been as busy as we have this summer, you probably didn’t realize that this Saturday is Independence Day until you flipped the calendar yesterday. July 4th is one of our favorite holidays – what’s better than a whole day to celebrate America with beer, barbeque, and beautiful fireworks displays? Correct – not much.

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