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Happy Independence Day!

If you’ve been as busy as we have this summer, you probably didn’t realize that this Saturday is Independence Day until you flipped the calendar yesterday. July 4th is one of our favorite holidays – what’s better than a whole day to celebrate America with beer, barbeque, and beautiful fireworks displays? Correct – not much.

When Taylor Swift Attacks

 By now, we’re sure you’ve all heard about the Taylor Swift v. Apple smack-down that took place last Sunday in which the 25 year old megastar eloquently ended Apple’s plan to offer a free 3 month trial of its new music streaming service without paying royalties to the artists whose music they would be streaming. This was not a clash of lawyers struggling in the courtroom arena or an epic war of words: nope, Taylor Swift simply and demurely wielded one of the most powerful weapons all millennials carry in their arsenal – social media.

Creating a Successful Social Media Strategy

Social media is a powerful player in the internet marketing game: it helps a brand reach out and connect with their customers on a level beyond paid advertising and sales pitches. Platforms like Facebook and Twitter are a direct gateway into the minds of consumers, particularly the younger set, allowing marketers to gather information on habits and preferences. Unfortunately, social media can be a double-edged sword: bungled social posts can spell disaster and lasting brand damage.

Landing Page Lurkers: The Question of Links

As marketers, we know that we’re only as good as our data. Landing pages are an important tool to help us gather that data - they allow us to create a controlled environment with which to test verbiage, images, calls to action and more, all with the elusive goal of answering the question: what’s the magic combination on factors that lead to conversion success?

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