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Is your SEO ready for the Google Penguin Algorithm Refresh?

In 2012, Google launched the Penguin update in April to better catch sites they deemed to be spamming its search results. They especially targeted those spamming by buying links or obtaining them through link networks designed primarily to boost Google rankings. This update punished many pages that had been spamming Google and as updates came out throughout the years, sites that have taken action to remove bad links may have regained rankings but at a very slow pace. Now after nearly a year since the last Penguin update, Penguin 3.0 will be here fairly soon.
According to Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, Penguin 3.0 is not just a refresh but a large re-write of the algorithm that took Google almost a full year to release. This Penguin update is designed to make both webmasters and users happy. Gary also added that the Penguin refreshes will be more frequent because of the new algorithm that will be put in place.
Webmasters and SEOs have been very frustrated with the Penguin update not only because of the mess it made on sites, but also due to the time it takes for Google to refresh the data on Penguin. Too much time goes by before a refresh gives anyone a shot at getting back into the rankings. Getting this new algorithm with quicker updates will do wonders for SEOs who are trying to get back in the game. Being punished by Google is something that you have to work hard to backtrack, hopefully with faster updates the faster you can get back into Google’s good graces.
People who learned from their mistakes and changed their site were still out of luck since Google’s Penguin update is notorious for taking an extremely long time to get refreshed. This left sites negatively impacted until Google finally pushed a refresh through. SEOs and webmasters can make all the changes they want in an effort to recover from the update, but if Google doesn’t refresh it, it doesn’t make a difference.
Google’s initial Penguin launch definitely put SEOs and webmasters in line. Google means business when it comes to getting rid of all things spam. But something like the Penguin update shouldn’t be the only reasons internet marketers behave well and follow the rules set up by Google. Google knows what its doing and sets rules for a reason. As SEOs, you should want to keep things straightforward. Tricking and spamming the consumer is good for no one. The consumer will lose trust and Google will punish you; there is no win in that situation.
Hopefully with this new update in the algorithm with faster refreshes, things will start to change and update faster; as well as help sites gain back their ranking.  
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