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Internet Marketing Basics

If you have a website you want to promote, especially if it is an ecommerce website, internet marketing should be at the top of your priorities. Just like any other brand or product, marketing is the tool to get you seen and heard. For your site to become visible you have to instill some basic internet marketing practices to start getting noticed.
Building a successful internet marketing strategy is just like building anything else, you have to start with a solid foundation. That foundation comes from understanding the three basics of internet marketing:
  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
These three basic practices will help you get your website where it needs to be. When you implement these practices make sure you fully know and understand each individual strategy. These three things are very different in nature but when they are all done well and come together, they combine to make one amazing internet marketing campaign.
Search Engine Optimization
Obviously in the internet world, and especially in the internet marketing world, search engines dominate over everything. SEO is very important when it comes to search queries. You want your website to rank well for relevant key words and phrases.
Use SEO to create a site that the search engines will see as most relevant for a given term. The fact is, 95 percent of searchers click on a page that appears on the first page results for Google, Yahoo! or Bing. So you want to start ranking on the first page! Make sure you use keywords that you know your audience will use to search for you or products like yours. You don’t want to come up for phrases that are irrelevant to your website. This will not only make your bounce rate go up but the search engines will deem your site irrelevant.
Content Marketing
Content is a big part of internet marketing. SEO is what attracts someone to a page, but it is the great original content that keeps them there. Online content marketing can include blogs, training videos, podcasts, and even video games. All these different forms of content will help keep someone on your website and make them want to return to your page.
Like any other online strategy, content marketing also has its downsides. Low quality content is the most common mistake anyone can make and it can affect your rankings and damage your brand. For example, content with grammar and spelling errors makes you look careless and unprofessional. Stating anything without properly checking the facts can make you look foolish. The content you put on your site is the first impression to a prospective client and you want that first impression to be a good one.
Social Media Marketing
Make social media your new best friend. It not only gives you direct access to your audience and customers but it is also the way to tie your SEO and your original content marketing together. Search engines take into consideration the number of shares and likes a page receives when it ranks that particular piece of content.
Social media is a great way to share the original content you create for your site. You get to answer questions instantaneously and interact with people you would have never been able to before social media came along.
Use these three practices as your foundation to your internet marketing and you will be headed in the right direction.



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