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How to Increase Domain Authority

“Domain Authority” is a popular piece of SEO and Google Webmasters’ jargon that gets tossed around frequently. That is because it is an important SEO metric that has a considerable affect on website rankings. In short, the higher your domain authority, the more likely you are to rank in search engines which in turn yields an increase in traffic to your site. Domain Authority is a term developed by Moz experts that ranks your website on a logarithmic scale from 0 to 100. It is basically a comparative metric that explains how your site will perform over your competitors. It’s common for those unfamiliar with the logistics of the term to freak when their domain authority fluctuates, but that is normal. It’s more important to see how your DA ranks compared to your competitors rather than see it as a long-term reflection of internal SEO efforts.
You must be realistic about your domain authority. Sites like Facebook, Google, and ESPN have reached a domain authority of 100, but that’s not the norm for small business owners and new bloggers. There are, however, various things you can do to increase your domain authority and ensure it stays at a healthy number.
How to increase your domain authority:
  • Links: The first step in to eliminate any and all bad links that point to your site (and make sure you routinely check this). It’s important to develop a good amount of backlinks to your site as well. These links should be from reputable sites that have a relatively high domain authority. One way to do that is to comment on blogs that have a high DA or create quality content that can be shared. Your link building should be natural and not contrived based on your content.
  • SEO: It’s important to make sure all your technical, on-site SEO is in place and audited regularly. Is your site user-friendly? Do you have a quality internal linking strategy? Take the time to check and make sure your site speed is doing well, you have a user-accessible Sitemap in place, there is a healthy amount of targeted keywords in the content, etc, etc. This helpful infographic is a good starting point. 
  • Content: You should be producing engaging, quality content regularly. In fact, if you don’t already, you should set up a “New Content” section on your website or a blog. By creating new content that people actually want to read, you will generate brand awareness naturally. Find out what your audience wants to read about, and write it! Writing good content will eventually work for itself and get in front of the eyes of potential customers and/or exposure from some of the more reputable sites.
  • Social: Share your content socially, and connect with those who will be interested in your brand. Be engaging and build a community that way. Utilize platforms like Facebook, Twitter, Google+, and LinkedIn to get your content in front of those that actually want to share the things you’re writing about. 
Be aware of your domain authority and strive to improve it, but don’t let that be the only determining factor of your website. Though it is an important metric to be aware of, you can still have a successful SEO campaign without the highest domain around. Also, be sure to stay abreast of the constant Google algorithm updates and how they affect domain authority. The most recent Penguin update is tied more to traditional Web search ranking signals, so local rankings are more closely determined by domain authority and SEO efforts.
You can check your domain authority using Moz’s tool.
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