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Blue and Black or White and Gold? Color is in the Eye of the Beholder…

More than likely you got to work this morning, and were quickly whisked to a co-worker’s computer screen with urgency.  “What is it?”  You ask calmly, still wiping the sleep from your eyes expecting the worst… “We have an important question for you.”, With the click of the mouse, a somewhat frumpy dress appears on the screen complete with a hashtag aptly titled #thedress. “What color is it?” another co-worker asks with wide-eyes…  “Blue and black or white and gold?”

That simple question has taken social media by storm, with everyone from celebrities, high ranking officials and politicians, and even business owners chiming in to answer.  The dress itself is now in high demand, with the company now tracking down additional inventory to fulfill orders.  Ian Johnson, the creative manager for ‘Roman Originals’ told NBC “We’re getting calls constantly – about 150 calls in the last 45 minutes.”

Blue and Black or Gold and White Dress

So what color is it?

Just for fun we decided to poll our own office... The results:  58% said Blue/Black while 42% claimed it was White/Gold.

“We can confirm #TheDress is blue and black! We should know!  “  ‘Roman Original’ proudly sposted on their Twitter profile along with high quality photos of the dress in all of its “Blue and Black” glory.

If you saw “White and Gold” when you viewed it, not to worry, the company is also looking into manufacturing alternative colored versions of #thedress.

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