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For any small business that is trying to increase sales, having a solid online presence is crucial. Developing social media channels, a website, and having a solid search ranking on search engines is what any new business wants in order to be successful in today’s digital society. For many businesses, they do not have the time or the skills in order to successfully set up and carry out a digital marketing strategy. Because of this reason, digital marketing companies are in high demand.
Does anyone use traditional marketing techniques anymore? Have we totally moved into a digital age? Is digital marketing the best way for me to expand my business? These are questions being asked all the time when thinking about traditional vs. digital marketing. The reality is that digital marketing is not only here to stay, but is taking over as the most important and effective form of marketing. While traditional marketing still has a place in today’s world, it is much more limited. All companies can (and should) be benefiting from digital marketing techniques.
If you have an e-commerce site, you know how important it is that people can find you. Having a great site with great content is crucial, but it’s also important that your site comes up on search engine results. In order to get your site ranking higher on the search engine results page, follow these 5 SEO tips.
VMAs Twitter Record Shows Importance of Social Media
This past Sunday, viewers tuned in to MTV to watch the highly anticipated Video Music Awards. Surprisingly, numbers were down for who watched (about 9.8 million), but what stands out is the record that the show broke. The 2015 VMAs became the most tweeted non-Super Bowl event since Nielsen began tracking this info back in 2011, with more than 21 million tweets sent during the live event. In an age where social media is becoming increasingly important, this kind of stat is exactly what a network wants to see.
Posted by: adminDate: Aug 25, 2015Comments: 0 comments
It may seem ridiculous to start thinking about the holiday season this early, but if you run an online store, it is already time to start planning for the busiest shopping time of the year. For many businesses, the last quarter of the year is the time that they generate the most revenue. In order for this to occur, however, there are things to do in preparation for and in order to guarantee that shoppers will buy your products.
Posted by: adminDate: Aug 17, 2015Comments: 0 comments
Recently, using voice search through companies like Google or Apple (which has “personal assistant” Siri) has become increasingly popular. As a large percentage of people have access to this technology today, it is important to take the time to learn what voice search is, and how it may affect how you set up your webpage and SEO.
Posted by: adminDate: Aug 06, 2015Comments: 0 comments
Most people today recognize the HTTP at the beginning of every web address. But what exactly HTTP stands for and what it does is something much less widely known. There is also another version of HTTP, HTTPS, which is becoming increasingly popular on the web today. What exactly HTTPS is, and what it means in terms of your own website and how that relates to your presence on Google searches, is a bit more complicated.
Marketing, particularly internet marketing, is an interesting creature. It’s equal parts creativity and science, with a dash of social zaniness thrown in for good measure. This means that internet marketers are constantly shifting between the left and right sides of the brain, between content generation and analysis. One of the most important techniques we have that blends both sides is A/B testing. I’ve been in the digital marketing field for awhile now, but I actually have a degree in biology. When I first started working in marketing, I heard a lot about A/B testing.
We have an important announcement, and no, it’s not related to SEO. That’s right, this is purely for the joy of the people, and here it is: July 10th is the 78 year anniversary of Krispy Kreme Doughnuts. In honor of this occasion, the company will be offering patrons the chance to pick up an additional dozen delicious doughnuts for just 78 cents with the purchase of a first dozen and the presentation of this Facebook coupon.
As we all know, coming up with a fantastic business or website concept is really only half of the battle: the best idea ever is completely useless if nobody can find it. Similarly, you may have a great product that is unique in some key way that people would like to learn about, but don’t already know and therefore would not be likely to search for. Maybe your concept is so new, there is next to no search volume for the most relevant keywords – how do you make your presence known online?