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Prepare Your E-commerce Store for Holiday Shopping

It may seem ridiculous to start thinking about the holiday season this early, but if you run an online store, it is already time to start planning for the busiest shopping time of the year. For many businesses, the last quarter of the year is the time that they generate the most revenue. In order for this to occur, however, there are things to do in preparation for and in order to guarantee that shoppers will buy your products.
 

Does Voice Search Impact Your SEO?

Recently, using voice search through companies like Google or Apple (which has “personal assistant” Siri) has become increasingly popular. As a large percentage of people have access to this technology today, it is important to take the time to learn what voice search is, and how it may affect how you set up your webpage and SEO.

Understanding Google and HTTP vs. HTTPS

Most people today recognize the HTTP at the beginning of every web address. But what exactly HTTP stands for and what it does is something much less widely known. There is also another version of HTTP, HTTPS, which is becoming increasingly popular on the web today. What exactly HTTPS is, and what it means in terms of your own website and how that relates to your presence on Google searches, is a bit more complicated.
 

The ABCs of AB Testing

Marketing, particularly internet marketing, is an interesting creature. It’s equal parts creativity and science, with a dash of social zaniness thrown in for good measure. This means that internet marketers are constantly shifting between the left and right sides of the brain, between content generation and analysis. One of the most important techniques we have that blends both sides is A/B testing. I’ve been in the digital marketing field for awhile now, but I actually have a degree in biology. When I first started working in marketing, I heard a lot about A/B testing.

Doughnut Deals and the Power of Cross-Promoting

We have an important announcement, and no, it’s not related to SEO. That’s right, this is purely for the joy of the people, and here it is: July 10th is the 78 year anniversary of Krispy Kreme Doughnuts. In honor of this occasion, the company will be offering patrons the chance to pick up an additional dozen delicious doughnuts for just 78 cents with the purchase of a first dozen and the presentation of this Facebook coupon.

Overcoming Low Search Volume Keywords

As we all know, coming up with a fantastic business or website concept is really only half of the battle: the best idea ever is completely useless if nobody can find it. Similarly, you may have a great product that is unique in some key way that people would like to learn about, but don’t already know and therefore would not be likely to search for. Maybe your concept is so new, there is next to no search volume for the most relevant keywords – how do you make your presence known online?

Happy Independence Day!

If you’ve been as busy as we have this summer, you probably didn’t realize that this Saturday is Independence Day until you flipped the calendar yesterday. July 4th is one of our favorite holidays – what’s better than a whole day to celebrate America with beer, barbeque, and beautiful fireworks displays? Correct – not much.

When Taylor Swift Attacks

 By now, we’re sure you’ve all heard about the Taylor Swift v. Apple smack-down that took place last Sunday in which the 25 year old megastar eloquently ended Apple’s plan to offer a free 3 month trial of its new music streaming service without paying royalties to the artists whose music they would be streaming. This was not a clash of lawyers struggling in the courtroom arena or an epic war of words: nope, Taylor Swift simply and demurely wielded one of the most powerful weapons all millennials carry in their arsenal – social media.

Creating a Successful Social Media Strategy

Social media is a powerful player in the internet marketing game: it helps a brand reach out and connect with their customers on a level beyond paid advertising and sales pitches. Platforms like Facebook and Twitter are a direct gateway into the minds of consumers, particularly the younger set, allowing marketers to gather information on habits and preferences. Unfortunately, social media can be a double-edged sword: bungled social posts can spell disaster and lasting brand damage.

Landing Page Lurkers: The Question of Links

As marketers, we know that we’re only as good as our data. Landing pages are an important tool to help us gather that data - they allow us to create a controlled environment with which to test verbiage, images, calls to action and more, all with the elusive goal of answering the question: what’s the magic combination on factors that lead to conversion success?

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